Costa is a British coffeehouse founded in London in 1971 by Sergio and Bruno Costa. The headquarter is in Dunstable, England, United Kingdom. Products of Costa Coffee are hot drinks, particularly coffee, small snacks and soft drinks. The website search is mainly distributed in the UK.

  From the analysis of website research volume, London has a larger search volume than other cities. London is an international metropolis. London has a large population, and it is also the biggest metropolitan district in Europe. The population has surpassed the total population of Scotland, Wales and Northern Ireland. So it has a huge demand of every aspect including entertainment and leisure life. What's more, it was first founded in London in 1971, so it has a long history in London.

    Compared with other cities in UK, costa.co.uk doesn't receive some research volume, except London, it doesn't have a market in those countries, yet. Or we can suppose other coffeehouses may have a better competitive advantage than Costa Coffeehouse.